Drinks Industry Consultant at Inside the Cask Ltd with 20 years experience across the on trade, off trade, prestige and duty free channels. Also a writer/ blogger at Inside the Cask website, sharing my insights, knowledge, and passion for the drinks industry.

Last articles

Rising Agave: Tequila’s Ascent in Malaysia and Southeast Asia’s Evolving Spirits Landscape
26 Jun 25
Rising Agave: Tequila’s Ascent in Malaysia and Southeast Asia’s Evolving Spirits Landscape
Official Launch from China: Spirits Selection by CMB 2025 — Jalisco to Become the World Capital of Spirits!
11 Jun 25
Official Launch from China: Spirits Selection by CMB 2025 — Jalisco to Become the World Capital of Spirits!
The spirit of change
03 Jun 25
The spirit of change