Drinks Industry Consultant at Inside the Cask Ltd with 20 years experience across the on trade, off trade, prestige and duty free channels. Also a writer/ blogger at Inside the Cask website, sharing my insights, knowledge, and passion for the drinks industry.

Last articles

“Qu”:  the backbone of Chinese Baijiu
27 Jun 24
“Qu”:  the backbone of Chinese Baijiu
The mysterious code that creates Maotai-flavor liquor (sauce-aroma baijiu)
10 May 24
The mysterious code that creates Maotai-flavor liquor (sauce-aroma baijiu)
The CMB opens a new office in Beijing!
04 Apr 24
The CMB opens a new office in Beijing!