A trusted seal of approval

The judging process is extremely stringent

28 years of expertise

The competition is managed by the communication agency “Vinopres” with 28 years’ expertise in wine, spirits and beer competitions (Concours Mondial de Bruxelles des vins, Concours Mondial du Sauvignon, Brussels Beer Challenge)

A team of specialists

Checks arrivals of spirits entries and the official accompanying documents, corrects any possible errors and turns down samples that do not comply with the rules

Optimal tasting conditions

The organizers guarantee optimal tasting conditions for the judges. The judging panels are seated in a properly aired, well-lit and quiet hall where entry is prohibited to anybody not directly involved in the tasting sessions

Diversity of the judges

The organizers are mindful to ensure there are judges of different geographical backgrounds in each panel


Glasses are filled in the preparation hall out of the judges’ sight. Judges never see the bottles. Anonymity is a fundamental principle of the competition

No more than 35 samples per day

Each tasting includes no more than thirty-five samples per day

Samples checks

The organizers can conduct subsequent checks on award-winning entries after the competition, by comparing a selection of those products with an anonymously-bought sample from the same batch. A certified laboratory (‘COFRAC’ French standards) is in charge of the comparative analysis. The checks are designed to ensure consumers the highest level of satisfaction from spirits endorsed by a ‘Spirits Selection by Concours Mondial’ award

Evaluation process

Each spirit is assessed using a highly sophisticated and innovative sensorial evaluation process

EU recognition

The competition is recognized by the European Economic Community

An international promotional tool

We support winners all year round to effectively promote their results internationally

Enhanced visibility

By touring to a different country every year, visibility is enhanced both for the competition and medal-winning spirits. The choice of host country does not occur on a random basis: the organizers target growth markets, both for production and consumption of spirits.

Communication campaigns

A trained public relations and press team promotes the competition and showcases award winners all year round. It develops high-impact, targeted communications in a range of markets allowing the spotlight to be turned on award-winning spirits and liqueurs..

International exposure

With media partners in the world’s leading markets, it ensures truly global exposure.

Promotional events

We promote the competition and prize winners at leading trade shows and media events such as awards ceremonies, Vinexpo, Megavino, Prowein, Vinitaly, CIADE, in Guiyang and Beijing…

A Sales tool

Success in the Spirits Selection can increase sales
and open up new export opportunities

Reliable buying cue

A CMB medal provides exposure for the producer and a reliable buying cue for the consumer.

Published results

The results are published on our website and promoted via social media.

Sales increase

Medals have an impact on sales: store catalogues(+20% in sales according to retailers)

Marketing tool

The winners receive a free marketing tool to promote their awards.