More than 1,000 gins are available in Belgium and the UK mirrors the same trend, with 51 million bottles sold in 2017. A lot of publications predicted a decline in gin sales in 2017 but last year’s results proved them wrong. Nevertheless, some still expect it to happen. New gins are hitting the market seemingly every day. A brand for a bar – every bar wants its own gin.
Why is gin so successful?
Gin is one of the rare spirits that appeals to women with interest in gin peaking every December. Christmas is a huge sales driver for spirits, and when it comes to picking a bottle as a present for a lady, gin is very often top of the list.
You can find gins everywhere, at every price point. Aldi and Lidl pretty much cornered the market for bargain gin in the UK last year.
While gin & tonic has always been fashionable in Spain, that trend has now gone global. The advantage of gin is that it is very easy to serve – you can never go wrong when mixing it with a premium tonic. The development and range of premium tonics has contributed strongly to gin’s success, thanks to Charles Rolls who was the first producer to develop a premium tonic (Fever Tree) after selling Plymouth Gin.
Gin & tonic is a favorite aperitif for many and is preferred to other spirits such as whiskies and rums. The new-found popularity of classic cocktails, including Negronis and Dry Martinis, is another contributory factor to gins’ success.