Guadeloupe will host the competition from 20 to 24 June 2022

Spirits Selection will travel to one of the bastions of French rum production, particularly renowned for its agricultural rums, but also for its so-called ‘traditional’ rums regulated by a Geographical Indication GI since 2015.

Intricately interwoven into the history of the archipelago, nearly 13,200 hectares of Guadeloupian farmland are set aside for growing sugar cane. Although most of it is bound for the sugar industry, there are no fewer than ten distilleries producing rum on the island.

Guadeloupe rums spearhead economic development, acting as a driving force for creating many direct and indirect jobs in all sectors, particularly the tourist industry where rum serves as a beacon.

Ary Chalus, chairman of the regional council of Guadeloupe

Guadeloupeans and rum

Annual rum production in Guadeloupe totals approximately 80,000 hectolitres of pure alcohol, equating to a staggering 8 million litres, divided between some 43% of agricultural rum and a balance of traditional rums stemming from the sugar industry. However, estimates show that nearly 65% of volumes are drunk locally.

As 70% of the rum industry in Guadeloupe is in the hands of small family-run production units, the sugar cane is cut and crushed with utmost freshness, lending agricultural rums a very varied and perfumed array of aromatics stemming from the subtle flavours of Guadeloupian sugar cane.

The Protected Geographical Indication of Guadeloupe opens interesting doors for the production of rums, it allows to produce rums with a very diverse profile and to differentiate itself in the world of agricultural and molasses rums.